10 THINGS THAT MAKE OUR DIAMONDS VVR ™

 FLAWLESS (FL) + INTERNALLY FLAWLESS (IF)

Approx .01% of all diamonds on the earth are FLAWLESS. That means only (1) out of 10,000 diamonds qualifies to a clarity grade of FLAWLESS. Celebrity Diamonds specializes in selling FLAWLESS, VVR ™  Diamonds. (FL + IF)  For those of you not sure what FLAWLESS means, it means the clarity of the diamond is flawless.  Each diamond is measured on it's clarity and you can see the clarity grade on it's Diamond Grade Report.  Clarity measures how free a diamond is from internal flaws and external flaws. If it is perfectly clear it is FLAWLESS. Selling FLAWLESS diamonds is the flagship of Celebrity Diamonds.  The clarity scales range from FLAWLESS to INCLUDED.  99.9 % of all diamonds sold are flawed, somehow, someway, somewhere. Can the human eye see them? Not always. But it doesn’t mean the flaws are not there. Are they still beautiful? To the human eye, yes! But inside, no. They are flawed. Our competitors tell their clients that if the eye can't see it, it doesn’t matter. But it does matter. In a generation that claims we are all the same... we are not. Quality matters. True flawless beauty is something real and it can be bought. And for that reason, we opened Celebrity Diamonds with one goal in mind - Sell Flawless VVR ™  Diamonds. 

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 COLOR D = NO COLOR INSIDE THEM

Our VVR ™  Diamonds are certified COLOR D because they are colorless.

Color D is the highest color grade a diamond can have.

99% of our competitors sell colors E through Z.

Not us.

Diamond color refers to the absence of color, with completely colorless diamonds being the most valuable and "RARE". The GIA color grading scale ranges from D (colorless) to Z, with each letter grade representing a subtle increase in color saturation. Color becomes increasingly noticeable as carat weight increases, making color grade particularly important when selecting larger diamonds. Can you see a big difference in color E than D?  Not with the human eye.  But when it comes to the resale value of a diamond, a colorless diamond will sell much higher than a diamond with any color, even if it is just E.  I find it funny when I walk into another jeweler and they tell me they sell color E or F and they are the same as D.  They do not know I am a Diamond Dealer.  The truth is when I buy a diamond and it is color E or F it cost me alot less than color D.  DEF may be close on the grand scale of life.  But E and F are not D.  Their is a reason.  They are not 100% colorless. 90% is not 100%.  80% is not 100%.   And for that reason, we opened Celebrity Diamonds with one goal in mind - Sell very very rare, VVR ™  Diamonds.

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 Only 1 Diamond Shape reflect the most light of all diamond shapes on the earth.

THE ROUND BRILLIANT SHAPED DIAMOND

IMPORTANT FACTS

1

Only the round, brilliant shape can be graded on it's cut. 

This is because it has standardized geometry.

Labs can scientifically model light return and symmetry ONLY in a round brilliant diamond.

2

All other shapes cannot be graded on their cut quality.

That is because they do not have standardized geometry.

Their light reflects different per stone.

Therefore, they can be graded, but only for their polish + symmetry which does not equally affect resale value.

EXAMPLES

Oval Shaped Diamonds- The light varies across the stone.

Pear Shaped Diamonds - Bow-tie shadows are common.

Marquis Shaped Diamonds - Light leaks through the tips.

Heart Shaped Diamonds - It is difficult to even measure light symmetry.

Emerald Shaped Diamonds - Have reflections that are long lasting and not a sparkle.

Cushion Cut  Diamonds - Sparkly but uneven, mushy center. Some have better contrast but still inconsistent with dead or cloudy centers especially in the middle.

Radiant Cut Diamonds - Corners and ends often go dark. Patchy brightness.

Princess Cut - Square shape disrupts symmetrical light return. Corners are extremely prone to leakage. If not perfectly cut, will have dark or glassy corners.

Asscher Cut Diamonds - Comon issue is a dead center or dull steps if proportions are off.

Trillion Cut Diamonds - Light varies because it's sharp points disrupt light paths. Often used as a side stone for this reason. Common issue is a bright center with dark wings or tips.

All Others - Will show uneven light return to some degree because the facet pattern isn't perfectly radial like a round brilliant cut diamond.

CONCLUSION

Celebrity Diamonds only specializes in ROUND BRILLIANT shaped Flawless VVR ™ Diamonds. Will we sell other cuts?  Yes, but we do not promote them, praise them, or consider them even close to the round brilliant cut diamond.

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DIAMONDS ARE GRADED IN 5 CUTS

Grade 1: Excellent

Grade 2: Very Good

Grade 3: Good

Grade 4:  Fair

Grade 5: Poor

WHY ARE OUR DIAMONDS  VVR ™  - VERY, VERY RARE?

20-30% of diamonds qualify as an EXCELLENT cut. That's a lot! However, only 3% of all EXCELLENT cut grades qualify in the top-tier and are given the name IDEAL. This caught our attention.  Read the Requirements listed below. If just 1 is off, the diamond cannot be graded as IDEAL. 

IDEAL CUT =  VERY STRICT REQUIREMENTS

* All of these have to be met

*Only round, brilliant cut diamonds can meet these standards

1. TOTAL DEPTH = 61.0 - 62.5% 

(Below can leak light.  Above can make it look dark)

2. TABLE = 54-57% 

(Below is less bright.  Above reduces fire and contrast)

3. CROWN ANGLE = Must be 34-35 degrees 

(Lower gives less fire.  Higher gives less brightness. A bad angle makes a dark center)

4. PAVILLION ANGLE = 40.6 - 40.9 

(Under can leak light out the bottom.  Over can create a dark center)

5. PAVILLION DEPTH = 42.5% - 43.5%

6. GIRDLE THICKNESS = Medium - Slightly  Thick

 (Very thin or very thick lowers value)

7. CULET = None or Pointed

(No dark spots)

8. POLISH = EXCELLENT

(How smooth the facet surfaces are)

9. SYMMETRY = EXCELLENT

(How well the facets align and how precise the shape is)

10. ALL PROPORTIONS = Have to be Perfect

*The ROUND BRILLIANT CUT = The only cut that is "Universally" agreed-upon with a set of IDEAL proportions.

WHY THIS MATTERS

Cut determines how effectively a diamond's facets interact with light, creating the gem’s signature brilliance and sparkle. This is all determined by how well the diamonds facets are proportioned (It's depth %, table %, crown %), angled and polished.  Unlike other diamond characteristics that form during the growth process, cut quality results from the diamond cutter's skill and precision. A masterfully cut diamond reflects optimal brilliance (white light return), disperses vivid fire-like colors, and creates dynamic sparkle patterns when moved.  Think of it like this. EXELLENT is the best, but an IDEAL CUT is the best of the EXCELLENT cut diamonds.

WHY ARE OUR SUPER IDEAL DIAMONDS  VVR ™  - VERY, VERY RARE?

Only 1-3% of IDEAL cuts qualify as SUPER IDEAL

Only High-End Retailers offer SUPER IDEAL 

From the top of the diamond:  You can see 8 perfectly aligned arrows

From the bottom of the diamond:  You can see 8 identical heart shapes

SUPER IDEAL CUT =  VERY STRICT QUALIFICATIONS

1. TABLE RANGE = 54-56% 

2. CROWN ANGLE = 34.3 - 35.0 Degrees

3. PAVILLION ANGLE = 40.7 - 40.8 Degrees

4. TOTAL DEPTH = 61.2-62.0%

5. GIRDLE THICKNESS = Thin to Medium or Medium to Slightly Thick

6. GIRDLE = Faceted

7. CULET = None or Pointed

8. POLISH = Excellent

9. SYMMETRY = Excellent

10. ALL PROPORTIONS = Have to be Perfect

THE HIGHEST OF STANDRARDS

Perfect optical symmetry

Extraordinary precision

Visually perfect

All facets cut at matching angles

Zero sloppiness in alignment

RESALE VALUE

The Super-Ideal Cut Diamond holds its re-sale value higher than any other diamond cut. 

Our VVR ™ Diamonds have no fluorescence in them.  That means our diamonds will appear the same in every lighting condition.  No blue glow in sunlight, clubs, UV lights, etc. Nothing is added or removed from the diamond's appearance.  No oiliness, no haze, no extra brightness - just neutral. It is neutral for value. It keeps the stone looking pure. Having no fluorescence also increases resale confidence.

We do not sell diamonds with any post growth treatments to improve their color or appearance.  Our competitors use post growth treatments to remove unwanted brown or gray tones on their diamonds.  Post growth treatment can change a diamonds color into the DEF  range.  Our VVR ™ Diamonds are naturally colorless.  Using post growth treatments to change the natural properties of the diamond decreases its re-sale value.  Why?  Because untreated lab diamonds are rarer and much harder to find.  Think of it like this.  Do you want to buy fresh beef that is red or 1 week old beef that has been colored red because it is turning brownish grey?  A post growth treated diamond will look beautiful; however, it's diamond grade report will mention the diamond was "treated" to look beautiful.  Compared to a Non-Post Growth Treated Diamond, the non-treated will always be worth more.

AUTHENTIC DIAMOND GRADING

"We were amazed when we found out that majority of our competitors do not give Diamond Grade Reports when they sell a diamond to their client.  What a dishonor." - Celebrity Diamonds

Anyone can claim their Diamonds are rare and flawless, but we find most jewelers are just using those 2 words as adjectives describing their opinion.  Our diamonds are TOP TIER certified by 3 of the most respected Gemological Institutes on the Earth, GIA, GCAL and IGI.  All diamonds on this website, further referred to herein as VVR ™, are FL and/or IF, and have TOP TIER Certifications to back them up.  The fact that flawless diamonds represent 0.5% of all diamonds on the world market, that gives us the authority to claim our diamonds are truly VVR ™  - Very very rare. When a diamond is graded and then certified with one of our TOP TIER Certifications, it is evaluated on its QUALITY, BEAUTY and RARITY by measuring the diamonds cut, clarity, color and weight using microscopes, proportion analysis and standardized lighting.  The goal:  Determine its quality, value and authenticity. Our flawless diamonds are the certified highest quality on the earth. This is not an opinion.  This is TRUTH based upon their Diamond Grade Reports. Just a little research, is all it takes and you will know exactly why we call them VVR ™.

BEST EXAMPLE

I walked into Blue Nile in the Millenia Mall in Orlando, Florida on 1-1-26 and inquired about one of their Tennis Bracelets that was 15 ctw. Each stone was .5 a carat.  I asked them how much?  He told me $15,820.00. He said the stones were VS-SI and colors FG, so I asked him if the bracelet came with a Diamond Grade Report. He told me no. If you want a $14,000 bracelet from Celebrity Diamonds, ($1,800.00 cheaper) we will put 16 carat VVR™ Diamonds inside it (That's more carats), color D (colorless), IF (much better than VS-SI) and every single diamond will have it's own Diamond Grade Report. (Theirs have none)  That means there is ZERO guarantee their diamonds are even VS-SI or color FG.  And no grade report - That is inexcusable.  When I asked him about this, he said "Nobody does that."  I said, "I do".  He put on a big smile. :)

WHY IS THIS SO IMPORTANT?

My friend, just tracking down the 32 VVR ™ Diamonds will take more time than putting 5 of his bracelets together.  Please, please, please - go call any local jeweler and ask them if they will make you an Internally Flawless Tennis Bracelet of (32) .5 carat, color D, ideal-cut diamonds.  And, tell them you want 32 Diamond Grade Reports with each stone. They will tell you "no".  

BUY WITH CONFIDENCE

If you are buying a diamond, you need a Diamond Grade Report.  You wouldn't buy a car without a title.  Don't buy a diamond without a Diamond Grade Report.

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INCREASED LONG TERM VALUE

Do we have a huge inventory of these VVR Diamonds? No. We wish we did. If their supply was large, their price would be low, and everybody would have them. But that is not the case. They are very rare to find, and their prices increase over time. How come?  Because the population keeps increasing the demand, but the supply is not increasing in equal proportion.  We challenge you to call all your local jewelers and then call 100 more.  Ask them if they have FLAWLESS diamonds.  Ask them if they have INTERNALLY FLAWLESS.  You will then know why we call ours VVR ™.

HOW WE GET OUR LAB GROWN DIAMONDS

We have a direct connection to a family that creates them overseas in the lab. When we place an order, sometimes we get 6, sometimes 10, sometimes 18 but sometimes only 2. Establishing connections like this is very rare in itself. You can't force a diamond to come out FLAWLESS.  It comes out flawless when it comes out flawless.  

FULL TRANSPARENCY

Diamonds are not a rare item.  The Diamond Industry has been lying about this since the beginning.  You can go to Youtiube yourself and watch documentary after documentary that diamonds are not rare!  At all!  But let's be super transparant about what we sell.  We specialize in selling VVR ™ Diamonds that are FLAWLESS and INTERNALLY FLAWLESS.  Our diamonds are super rare.  And this can be proven in one hour.  All you have to do is make 100 phone calls.  If you find anyone who sells these, it will probably be maybe 1 or2 companies per 100.  And if they do, the odds are they will be no higher than 1.5 carat. 

VERY VERY RARE

We guarantee you, that if u go to any event, and I don't care if it's an event with 500 - 1,000 wedding guest, if you have on one of our VVR ™ Diamonds, the odds are not a single person at that event has a FLAWLESS diamond on. We challenge you.  Call up 10 womn that you. know and ask them if their diamond is FL or IF.  Lab Grown or Natural - The answer will be No.  As of 2-1-26 we have not found 1 woman yet who has an IF or FL diamond.

And for this reason, we decided to open Celebrity Diamonds.

A CELEBRITY DIAMONDS EXCLUSIVE

APPRAISAL VALUE  = $265 EACH

99% of jewelers will go over to their printer and just print you out an un-certified diamond appraisal. So, not only do they give you "no" Diamond Grade Report, but they give you a biased fake appraisal.  We outsource every VVR ™  Flawless Diamond to an Independant Expert Master Valuer Appraiser.  Every sale in our Flawless Collection (FL + IF) comes with a  5-page appraisal. If you would like one of our VVR ™ Diamonds Independantly Appraised by a local jeweler of your choice, just ask.  With Celebrity Diamonds you can buy with confidence.

APPRAISALS DO MATTER

The only reason our competitors do not give out a Certified Appraisal is because their diamonds value is so low.  In the photo (above) we are proud to show you that a 2 carat diamond has a Retail Replacement Value of $17,900.  Why? Because we are only selling it for $8,000.00. Appraisals matter because every diamond being sold has some type of real value and we think being transparent is beneficial for both of us.