FLAWLESS ONLY
THE HIGHEST FORM OF CLARITY
FLAWLESS (FL) + INTERNALLY FLAWLESS (IF)
Approx .05% of all diamonds on the earth are flawless.
That means only (1) out of 2,000 diamonds is flawless.
Celebrity Diamonds only sells FLAWLESS, VVR(TM) Diamonds.
Clarity measures how free a diamond is from inclusions (internal flaws) and external blemishes (surface flaws). The GIA clarity scale ranges from FLAWLESS to INCLUDED. 99.5 % of all diamonds sold are flawed. Can the human eye see them? Not always. But it doesn’t mean the flaws are not there. Are they still beautiful? To the human eye, yes! But inside, no. They are flawed. Our competitors tell their clients that if the eye can't see it, it doesn’t matter. But it does matter. In a generation that claims we are all the same... we are not. Quality matters. True beauty is something real and it can be bought. And for that reason, we opened Celebrity Diamonds with one goal in mind - Sell Flawless VVR(TM) Diamonds.
COLOR D ONLY
COLORLESS
Our VVR(TM) Diamonds are certified COLOR D because they are colorless.
Color D is the highest color grade a diamond can have.
Celebrity Diamonds only sells COLORLESS VVR(TM) Diamonds.
Diamond color refers to the absence of color, with completely colorless diamonds being the most valuable and rare. Just like 100% of every other diamond grading on our VVR(TM) Diamonds. The GIA color grading scale ranges from D (colorless) to Z, with each letter grade representing a subtle increase in color saturation. Color becomes increasingly noticeable as carat weight increases, making color grade particularly important when selecting larger diamonds.
ROUND BRILLIANT SHAPE ONLY
Only 1 Diamond Shape reflect the most light of all diamond shapes on the earth.
THE ROUND BRILLIANT SHAPED DIAMOND
ONLY THE ROUND BRILLIANT SHAPE CAN BE GRADED
This is because it has standardized geometry.
ALL OTHER SHAPES CAN NOT EVEN BE GRADED
Because they do not have standardized geometry.
Their light reflects different per stone.
Therefore, they can only be graded for their polish + symmetry.
Before 2022, GIA, the world's #1 Grading Institute didn't even offer cut-grading for other shapes.
EXAMPLES
Oval Shaped Diamonds- The light varies across the stone.
Pear Shaped Diamonds - Bow-tie shadows are common.
Marquis Shaped Diamonds - Light leaks through the tips.
Heart Shaped Diamonds - It is difficult to even measure light symmetry.
Emerald Shaped Diamonds - Has reflections that are long lasting and not a sparkle.
Celebrity Diamonds only sells ROUND BRILLIANT shaped VVR(TM) Diamonds.
IDEAL CUTS ONLY
DIAMONDS ARE GRADED IN 3 CUTS
Grade 1: Excellent
Grade 2: Very Good
Grade 3: Good
WHY ARE OURS VVR(TM) - VERY, VERY RARE?
3% of all EXCELLENT cut grades qualify in the top-tier and are given the name IDEAL.
Read the 10 Requirements (Listed Right Below). If just 1 is off the diamond cannot be graded as IDEAL.
Celebrity Diamonds only sells IDEAL CUT VVR(TM) Diamonds.
IDEAL CUT = VERY STRICT REQUIREMENTS
* All of these have to be met
1. TABLE RANGE = 54-57% (Balanced brilliance and fire. AKA Super Ideal)
TABLE RANGE = 54-55% (High fire, AKA Super Ideal)
2. CROWN ANGLE = 34-35 DEGREES
3. PAVILLION ANGLE = 40.6 - 40.9
4. PAVILLION DEPTH = 42.5% - 43.5%
5. GIRDLE THICKNESS = MEDIUM
6. CULET = NONE or POINTED (No dark spots)
7. POLISH = EXCELLENT (How smooth the facet surfaces are)
8. SYMMETRY = EXCELLENT (How well the facets align and how precise the shape is)
9. ALL PROPORTIONS = Have to be Perfect
10. ROUND BRILLIANT CUT = The only cut that is "Universally" agreed-upon with a set of ideal proportions.
Cut determines how effectively a diamond's facets interact with light, creating the gem’s signature brilliance and sparkle. This is all determined by how well the diamonds faucets are proportioned (It's depth %, table %, crown %), angled and polished. Unlike other diamond characteristics that form during the growth process, cut quality results from the diamond cutter's skill and precision. A masterfully cut diamond reflects optimal brilliance (white light return), disperses vivid fire-like colors, and creates dynamic sparkle patterns when moved.
NO FLUORESCENCE
NONE
WHAT DOES THIS MEAN?
Our VVR(TM) Diamonds have no fluorescence in them. That means our diamonds will appear the same in every lighting condition. No blue glow in sunlight, clubs, UV lights, etc. Nothing is added or removed from the diamond's appearance. No oiliness, no haze, no extra brightness - just neutral. It is neutral for value. It keeps the stone looking pure. Having NO fluorescence also increases resale confidence.
GIA or IGI CERTIFIED ONLY
AUTHENTIC DIAMOND GRADING
Anyone can claim their Diamonds are rare and flawless, but we find most jewelers are just using those 2 words as adjectives describing their opinion. Our diamonds are certified by 2 of the most respected Gemological Institutes on the Earth, GIA and IGI. All diamonds on this website, further referred to herein as VVR and FL and IF, have certifications to back them up as truly flawless. The fact that flawless diamonds represent 0.5% of all diamonds on the world market, that gives us the authority to claim our diamonds are truly VVR (TM), very very rare. When a diamond is graded and then certified by GIA or IGI, it is evaluated on its QUALITY, BEAUTY and RARITY by measuring the diamonds cut, clarity, color and weight using microscopes, proportion analysis and standardized lighting. The goal: Determine its quality, value and authenticity. Our flawless diamonds are the certified highest quality on the earth.
very LIMITED SUPPLY
INCREASES LONG TERM VALUE
Do we have a huge inventory of these VVR Diamonds? No. We wish we did. If their supply was large, their price would be low, and everybody would have them. But that is not the case. They are very rare to find, and their prices increase over time. How come? Because the population keeps increasing the demand, but the supply is not increasing in equal proportion. We challenge you to call all your local jewelers and then call 100 more. Ask them all if they have FLAWLESS diamonds. You will then know why we call ours VVR(TM).
HOW DO WE GET THEM
We have a direct connection to a family that creates them overseas in the lab. When we place an order, sometimes we get 6, sometimes 10, sometimes 18 but sometimes only 2. Establishing connections like this is very rare in itself. You can't force a diamond to come out FLAWLESS. It comes out flawless when it comes out flawless.
VERY VERY RARE
There are 2 types of beauty, outward beauty and inward beauty. Our diamonds have both and that is why they are VVR(TM).
OUR PRICING IS rare
OUR PRICES ARE A FRACTION OF OTHERS
WE ENCOURAGE YOU TO COMPARE!
Due to the constant fluctuating rates of US Currency, US Tariffs, the cost of growing Lab Grown Diamonds, and Supply and Demand, our prices change daily. Stay up to date and check in to see what the latest current market prices are.
ETHICALLY GROWN. NATURALLY STUNNING.
FLAWLESS CLARITY. FLAWLESS CONSCIENCE
NO MINING. NO COMPRIMISE.
ETHICIALLY GROWN
LAB GROWN DIAMONDS
A lab-grown diamond embodies the same timeless beauty and physical perfection as a mined diamond — yet represents a more intelligent and responsible choice. These diamonds are chemically, optically, and structurally 100% identical to those formed beneath the Earth’s surface. What distinguishes them is not their brilliance, but their origin: free from the environmental disruption and ethical concerns of mining. Choosing a lab-grown diamond reflects modern sophistication — valuing innovation, sustainability, and integrity without compromising on quality or luxury.
PICK YOUR DIAMOND CARAT SIZE
WE HAVE DIRECT ACCESS TO THE WORLD'S LARGEST DIAMONDS
Carat is a measurement unit that describes a diamond's weight, with one carat equaling 200 milligrams (roughly the weight of a paperclip). A well-cut diamond maximizes surface area and light performance, often appearing larger than a poorly cut gem of equal weight.
THE DIAMOND END GAME
L A B G R O W N
My name is Brandon Braddock. My co-founding partner is Jonathan Coombs. Since 1992 I have opened over 40 separate ways to do business. From opening DBA's to S Corps to Sole Proprietorships to Non-Profits... I have watched companies like Uber take over the transportation industry. Netflix take over the DVD and Redbox error. The point is Lab Grown Diamonds are 100% real diamonds and 100% of the Jewelers I talk to say the same thing. The upcoming generation and people buying diamonds in the year 2025-2026 are buying Lab Grown Diamonds because they are a fraction of the cost and made safely in a way that compromises no one. The End Game in the Diamond World is going to be Lab Grown.
